Running time86 minutesCountryUnited StatesLanguageEnglishBudget$70 millionBox office$348.8 millionThe Lorax (also known as Dr. Seuss' The Lorax) is a 2012 American produced by and based on ' of the. The film was released by on March 2, 2012, on what would have been Seuss' 108th birthday.The second of the book (following the ), the film builds on the book by expanding the story of the Lorax and Ted, the previously unnamed boy who visits the Once-ler. The cast includes as the Lorax, as the Once-ler and as Ted.

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New characters introduced in the film are Audrey, Ted's love interest (voiced by ), Aloysius O'Hare , Mrs. Wiggins, Ted's mother , and Grammy Norma, Ted's grandmother.While the film received mixed reviews from critics, it was a box office success, grossing $348.8 million worldwide based on a $70 million budget. Contents.Plot 12-year-old Ted Wiggins lives in Thneedville, a where everything is artificial, with no living plants ('Thneedville'). Ted has a crush on environmentalist Audrey, and decides to impress her with a “real tree”. His Grammy Norma tells him the legend of the Once-ler, who knows what happened to the trees.

Leaving Thneedville in search of the Once-ler, Ted discovers that the outside world is a barren, contaminated wasteland. He finds the Once-ler, who agrees to tell him the story of the trees over multiple visits. Returning home, Ted encounters Thneedville's greedy mayor, Aloysius O'Hare, whose company sells bottled to the polluted city. Explaining that trees, and the oxygen they produce freely, pose a threat to his business, O'Hare pressures Ted to stay in town, but Ted continues to visit the Once-ler.The Once-ler recounts how, as a young inventor, he arrived in a lush forest of animals and Truffula trees ('This is The Place'). Cutting down a tree, he was confronted by the Lorax, the guardian of the forest who “speaks for the trees”. After attempting to force the Once-ler out, the Lorax convinces him not to harm any more trees.

Using the Truffula tree, the Once-ler created the “Thneed”, a piece of cloth with multiple uses, which became a major success ('Everybody Needs a Thneed'). His lazy relatives persuaded him to resume chopping down trees to mass-produce Thneeds, leading to enormous profits but and ('How Bad Can I Be?' After harvesting the last Truffula tree, the Once-ler was ruined, abandoned by his family, and became a. With the region uninhabitable, the Lorax sent the animals away to find a new place to live and disappeared into the sky, leaving a single word on a pile of rocks: 'Unless'.The Once-ler gives Ted the last Truffula seed in hopes he can regrow the forest and make others care about trees. Ted returns home to plant the seed, which is spotted by O'Hare’s city-wide surveillance.

Enlisting the help of Audrey and his family, Ted is pursued by O’Hare to the center of town. O’Hare rallies the citizens against Ted, telling them that trees are dangerous and filthy, but Ted uses an to knock down a section of the city wall, revealing the environmental destruction outside.

Inspired by Ted’s conviction, the crowd turns on O’Hare, and the seed is finally planted ('Let It Grow'). Time passes and the land begins to recover; new trees sprout, animals return, and the now-elderly Once-ler reunites with the Lorax.The film ends with a quote from Dr. Seuss: “Unless someone like you cares a whole awful lot, nothing is going to get better.

It’s not.”Voice cast. as The Lorax, a mystical orange furry creature with a yellow moustache. as The Once-ler. as Ted Wiggins, an idealistic 12-year-old boy. He is named after the author of the book, (Theodor Geisel).

as Audrey, Ted's love interest. She is named after, Dr. Seuss' wife. as Grammy Norma, Ted's wise-cracking grandmother and Mrs. Wiggins' mother.

as Aloysius O'Hare, the greedy mayor of Thneedville and head of the 'O'Hare Air' company that supplies fresh air to Thneedville residents. as Mrs. Wiggins, Ted's neurotic mother and Grammy Norma's daughter. as the Once-ler's mother. as Uncle Ubb, the Once-ler's uncle. as Aunt Grizelda, the Once-ler's aunt. as Brett and Chet, the Once-ler's twin brothers.

as assorted forest animals.Production The film is the fourth feature film based on a book by Dr. Seuss, the second fully computer-animated adaptation (the first one being ), and the first to be released in 3-D. The Lorax was also Illumination's first film presented in (known as 'IMAX Tree-D' in publicity for the film).

The idea for the film was initiated by, Dr. Seuss' wife, who had an established partnership with, the producer of the film, from a collaboration on Horton Hears a Who! Geisel approached Meledandri when he launched, saying 'This is the one I want to do next'. The film was officially announced in July 2009, with Meledandri attached as the producer and Geisel as the executive producer. And were announced as the director and co-director of the film, while, the duo who wrote the script for Horton Hears a Who!, were set to write the screenplay. In 2010, it was announced that would be voicing the Lorax character.The film was fully produced at the French studio, which was the animation department of, acquired by Illumination Entertainment in the summer of 2011. DeVito reprised his role in five different languages, including the original English audio, and also for the, and dub editions.

Universal added an environmental message to the film's website after a fourth-grade class in launched a successful petition through. Release The film was released on March 2, 2012 in the and and was released on July 27, 2012 in the.Marketing controversy used the likeness of The Lorax 's setting and characters in an advertisement for their SUV.

This was seen by some as the complete opposite of the work's original meaning. In response, Stephanie Sperber, president of Universal partnerships and licensing, said Universal chose to partner with the Mazda CX-5 because it is 'a really good choice for consumers to make who may not have the luxury or the money to buy electric or buy hybrid. It's a way to take the better environmental choice to everyone.' The film has also been used to sell disposable diapers. In total, Illumination Entertainment struck more than 70 different product integration deals for the film. Home media The film was released on and on August 7, 2012.Mini-movies Three mini-movies were released on the Lorax Blu-ray/DVD Combo Pack on August 7, 2012: Serenade, Wagon Ho!, and Forces of Nature. SerenadeLou wants to impress a girl Barbaloot, but he has some competition.Wagon Ho!The Once-ler arrives with his wagon and Melvin.

Then Pipsqueak and Lou arrive. The Once-ler tells them not to have. When the Once-ler goes inside his house, Pipsqueak and Lou start cranking up the wagon, but Melvin refuses to pull it because he is angry that they whipped the reins. So Pipsqueak hangs a Truffula fruit in front of Melvin as an incentive. However, Melvin gets exhausted going up a steep hill. Then the wagon gets unhooked from Melvin, and it rolls downhill backwards while Pipsqueak and Lou scream in terror. Melvin chases the runaway wagon.

Lou tries to stop the wagon by stabbing a stick in one of its, but he gets stuck on the wheel instead. Finally, he lands back on the seat next to Pipsqueak, who hugs him happily. The wagon hits a rock and is propelled downhill even faster. When it approaches a cliff, Pipsqueak panics and grabs the wagon canopy, which flies off—only to be held in place by Lou. The wagon flies off the cliff, but the canopy acts as a parachute and they make their descent calmly, landing in the same place they left. Melvin appears shortly after. The Once-ler comes out of the house and is surprised to see them.

He expresses surprise that they listened to instructions, but just when it seems like they fooled him, Lou sneezes and the wagon falls apart. Melvin hides beneath his hooves and Lou and Pipsqueak curl up into a ball.

The Once-ler looks annoyed and makes a small, disgruntled 'Grr' sound, causing Lou and Pipsqueak to run away into the trees.Forces of NatureThe Lorax makes Pipsqueak an Honorary Lorax and team up to scare the Once-ler by using two sticks that looks like a monster's hand to freak him out. The Once-ler finds out it is fake and sprays water on the Lorax, which makes his fur puff up. When the Lorax tells Pipsqueak that he is going to turn out like him, Pipsqueak gets scared and runs away. The short ends with the Lorax telling Pipsqueak that he has lost his Honorary Lorax title.Video game created a mobile puzzle game based on the film, titled Truffula Shuffula. The game was released on February 1, 2012, for and platforms.

Reception Critical response The film earned a rating of 53% on based on 152 reviews and an average rating of 5.9/10, with the critical consensus saying, ' Dr. Seuss' The Lorax is cute and funny enough but the moral simplicity of the book gets lost with the zany Hollywood production values.'

It also has a score of 46 on based on 30 reviews, indicating 'mixed or average reviews'.magazine film critic on 's strongly objected to the movie, arguing that the Hollywood animation and writing formulas washed out the spirit of the book. 'This kind of studio 3-D feature animation is all wrong for the material,' he wrote. Demonstrating how the book's text was used in the movie in this excerpt from the review, Edelstein discusses Audrey describing the truffula trees to Ted:The touch of their tufts was much softer than silk and they had the sweet smell of fresh butterfly milk – and in the movie Ted says, 'Wow, what does that even mean?'

And Audrey says, 'I know, right?' So one of the only lines that is from the book, that does have Dr. Seuss' sublime whimsy, is basically made fun of, or at least, dragged down to Earth.The film also garnered some positive reviews from critics such as, who called it a 'solid piece of family entertainment'. Roger Moore of the Pittsburgh Tribune called the film 'a feast of bright, Seuss colors, and wonderful Seuss design', and supported its environmentalist message. Box office The film has grossed $214 million in, and $134.8 million in other countries, for a worldwide total of $348.8 million.The film topped the North American box office with $17.5 million on its opening day (Friday, March 2, 2012). During the weekend, it grossed $70.2 million, easily beating the other new nationwide release, ($21 million), and all other films. This was the biggest opening for an film, and for a feature film adaptation of a book by, as well as the second-largest for an environmentalist film.

It also scored the third-best debut for a film opening in March, and the eighth-best of all time for an animated film. The Lorax stayed at #1 the following weekend, dropping 45% to $38.8 million and beating all new nationwide releases, including 's (second place). On April 11, 2012, it became the first animated film in nearly a year to gross more than $200 million in North America, since '. Music Dr.

Seuss' The Lorax: Original Motion Picture Scoreby. AndReleasedFebruary 28, 2012Length34: 00,All tracks are written by and Cinco Paul. Let It Grow (Celebrate the World)'3:392.'

Thneedville'Fletcher Sheridan, Antonio Sol, Oliver Powell, Edie Lehmann Boddicker, Missi Hale, and2:443.' This is the Place'2:244.' Everybody Needs a Thneed'Ed Helms, Randy Crenshaw, Fletcher Sheridan, Edie Lehmann Boddicker, Monique Donnelly, and1:315.' How Bad Can I Be?' Ed Helms and2:526.'

Let It Grow'Fletcher Sheridan, Edie Lehmann Boddicker, Claira Titman, Rob Riggle, and Ed Helms3:177.' Let It Grow Gospel Ending (Original Demo)'Jenny Slate0:528.' Thneedville (Original Demo)'Fletcher Sheridan3:589.' The Once-ler's Traveling Madness (Original Demo)'Ed Helms1:3510.' I Love Nature (Original Demo)'Randy Crenshaw2:4311.'

You Need a Thneed (Original Demo)'Keith Slettedahl and The 88 featuring Antonio Sol, Fletcher Sheridan, and Taylor Graves1:3212.' Nobody Needs a Thneed (Original Demo)'Fletcher Sheridan and Randy Crenshaw1:5213.' Biggering (Original Demo)', Randy Crenshaw, and The 885:01Total length:34:00See also.References.